Ryan Braun for iPhone
October 19, 2008Apple wants to highlight iPhone’s MLB app, so the demo commercial shows how a user navigates from a full scoreboard to a pitch-by-pitch animation to a video highlight. Opportunistic as usual, they targeted the most affluent MLB markets: Milwaukee and Pittsburgh.
Of all highlights this season, they feature Ryan Braun’s walk-off grand slam to beat the Pirates in the final week of the season.
I like it.
At first glance, I thought, Some marketer didn’t put a lot of thought into this; he just picked the first screaming announcer he came upon. On second viewing, it looks like they put some thought into it. To doctor it up at least.
1) In the scenario presented, the home run highlight that didn’t happen until the 10th inning is available for viewing in the seventh inning. Killer app!
2) The pitch-by-pitch screen shows a situation in which Corey Hart is batting with an 0-for-4 day going. Not hard to believe at all. But Hart finished the day 0-for-4 — never came to the plate with that. Also, it says Prince Fielder is on deck. This never happened.